Peter has been a consultant in brand, design and communications for 25 years.
Peter is a brand strategist and owner of Brand Ethos - a specialist independent brand consultancy. Brand Ethos works with organisations which aim to make a positive change in the world. Peter established Brand Ethos in 2013 after 14 years at The Team, an award-winning international communication design agency based in London, UK, where he was its strategic planning director and a partner. He is committed to co-creation in designing effective brands and communication to enable people to have a better quality of life.
He has worked with the NHS, local councils, think tanks, a global food manufacturer, leadership development and improvement bodies, universities, charities big and small, National Lottery distributors, government departments and agencies, the world’s largest mobile phone manufacturer, a satellite mobile communications company, IT, telecom and pharmaceutical companies, recruiters, professional and awarding bodies, the BBC, a union, outsourcers and social enterprises.
He is a member of the Chartered Institute of Public Relations and the Patient Information Forum, on the executive board of The Information Standard and a business mentor for the Design Business Association’s Twenty/Twenty programme. He is a regular speaker and writer on brand.