Skip to main content


Peter Mills

Peter Mills

Peter has been a consultant in brand, design and communications for 25 years.

Peter is a brand strategist and owner of Brand Ethos - a specialist independent brand consultancy. Brand Ethos works with organisations which aim to make a positive change in the world. Peter established Brand Ethos in 2013 after 14 years at The Team, an award-winning international communication design agency based in London, UK, where he was its strategic planning director and a partner. He is committed to co-creation in designing effective brands and communication to enable people to have a better quality of life.

He has worked with the NHS, local councils, think tanks, a global food manufacturer, leadership development and improvement bodies, universities, charities big and small, National Lottery distributors, government departments and agencies, the world’s largest mobile phone manufacturer, a satellite mobile communications company, IT, telecom and pharmaceutical companies, recruiters, professional and awarding bodies, the BBC, a union, outsourcers and social enterprises.

He is a member of the Chartered Institute of Public Relations and the Patient Information Forum, on the executive board of The Information Standard and a business mentor for the Design Business Association’s Twenty/Twenty programme. He is a regular speaker and writer on brand.

We’ve moved! Please update your records

The Local Trust office is now at CAN Mezzanine, 7-14 Great Dover Street, London, SE1 4YR.

Our phone number has not changed, it remains 020 3588 0565.

There are changes to the direct dial telephone numbers of some staff members.

Got it

We’re making changes to the website. Your feedback will help us improve the site. Your feedback: